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page-template-default,page,page-id-17051,page-child,parent-pageid-16786,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-12.1,qode-theme-bridge,wpb-js-composer js-comp-ver-5.4.2,vc_responsive With the new Sun Pass Frequent Customer rebate program, qualifying transactions from multiple transponders on a Sun Pass personal account are counted toward meeting the threshold of 32 transactions in a month to get a rebate.

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We recently caught up with Dalton Cervo, Customer Data Quality Lead at Sun, to learn how his organisation is tackling an MDM initiative of this scale.Business teams simply couldn’t operate the same way anymore, and had to adapt to new nomenclature and controls.Data Quality Pro: What are the main phases you have adopted to resolve the duplicate customer problem?I believe the technical and business experiences give me an edge, and helps me bridge both sides to achieve best results.

Data Quality Pro: Briefly explain the background of the project?

Fear of change is always a constant, especially when you have a project of this magnitude, challenging just about every process in the organization.